{"title":"New Arrivals","description":"","products":[{"product_id":"ruhaani","title":"Ruhaani","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-00d0ee9f-7fff-68bd-3ed6-0616e3302c1f\"\u003e\u003cspan\u003eThe Regal Stripe Cap-Sleeve Kurti\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eExude a structured elegance in this deep navy kurti, featuring vertical panel stripes adorned with intricate floral vines . The wide, rounded square neckline and delicate cap sleeves offer a classic, feminine frame, while the tailored silhouette creates a streamlined and polished look. Combining traditional motifs with a modern, architectural fit, this piece is a versatile must-have for a sophisticated ethnic wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Virasaa","offers":[{"title":"XS","offer_id":46878623432788,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":46878623465556,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":46878623498324,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":46878623531092,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":46878623563860,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/8803\/8484\/files\/DSC00384.jpg?v=1779171464"},{"product_id":"noor","title":"Noor","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-1ff11c19-7fff-c50b-02f8-d4e85a70f2cf\"\u003e\u003cspan\u003eThe Cerulean Bloom Strappy Kurti\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eDive into a sea of colour with this vibrant cerulean blue kurti, featuring a lush botanical print of marigold and ivory blossoms. The sleek, sleeveless design is anchored by a contemporary square neckline and a structured, figure-flattering silhouette that hits at the perfect mid-hip length. Crafted for both comfort and style, this piece is an essential fusion staple that brings a refreshing, artistic energy to your everyday wardrobe.\u003c\/p\u003e","brand":"Virasaa","offers":[{"title":"XS","offer_id":46878627561556,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":46878627594324,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":46878627627092,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":46878627659860,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":46878627692628,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/8803\/8484\/files\/DSC00551.jpg?v=1779171720"},{"product_id":"azure-meadow-maxi","title":"Azure Meadow Maxi","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe Azure Meadow Maxi\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEmbrace effortless charm in this floor-skimming maxi dress, featuring a delicate blue floral print set against a crisp, light backdrop. The bodice is meticulously crafted with a smocked back for a flexible, flattering fit, while the flowing gathered skirt creates a graceful silhouette with every step. Perfect for sun-drenched afternoons, this piece balances classic cottagecore aesthetics with a modern, breathable design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Virasaa","offers":[{"title":"XS","offer_id":46878727995476,"sku":null,"price":2999.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":46878728028244,"sku":null,"price":2999.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":46878728061012,"sku":null,"price":2999.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":46878728093780,"sku":null,"price":2999.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":46878728126548,"sku":null,"price":2999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/8803\/8484\/files\/DSC00676.jpg?v=1779172804"},{"product_id":"fuchsia-bloom-mini-dress","title":"Fuchsia Bloom Mini Dress","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFuchsia Bloom Mini Dress\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBursting with energy, this above-the-knee gathered dress features a bold fuchsia base adorned with oversized white and blush tropical florals, giving it a vibrant yet feminine charm. The soft, flowy fabric with delicate gather adds graceful movement, making it perfect for warm-weather outings. A true statement piece that blends resort-chic with everyday playfulness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Virasaa","offers":[{"title":"XS","offer_id":46878730125396,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":46878730158164,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":46878730190932,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":46878730223700,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":46878730256468,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/8803\/8484\/files\/DSC00657.jpg?v=1779172908"},{"product_id":"simran","title":"Simran","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-6311b854-7fff-ce8e-9477-c38e693f895e\"\u003e\u003cspan\u003eMidnight Oasis Short Kurti\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA chic sleeveless short kurti featuring playful palm and desert-inspired prints on a rich midnight blue base for a modern artisanal touch. \u003c\/span\u003e\u003cspan\u003eDesigned in a flattering straight silhouette with a breezy fit, this piece blends everyday comfort with effortless elegance. \u003c\/span\u003e\u003cspan\u003ePerfect for casual outings, coffee dates, or vacation styling, it adds a contemporary charm to your wardrobe essentials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Virasaa","offers":[{"title":"XS","offer_id":46878890950740,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":46878890983508,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":46878891016276,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":46878891049044,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":46878891081812,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/8803\/8484\/files\/DSC00447.jpg?v=1779174403"},{"product_id":"geet","title":"Geet","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-343daf45-7fff-e96d-ccb5-8efe2e378b63\"\u003e\u003cspan\u003eTraditional motifs in radiant hues\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA radiant mustard-yellow kurti blooming with intricate traditional motifs and effortless festive charm. \u003c\/span\u003e\u003cspan\u003eDesigned in a flattering straight silhouette, this sleeveless kurti features delicate noodle straps and an all-over heritage-inspired print that beautifully captures the warmth of Indian craftsmanship. The vibrant saffron hue adds a lively elegance, making it perfect for brunch gatherings, festive days, or summer soirées.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Virasaa","offers":[{"title":"XS","offer_id":46878902288468,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":46878902321236,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":46878902354004,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":46878902386772,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":46878902419540,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/8803\/8484\/files\/DSC00095.jpg?v=1779174554"},{"product_id":"mastani-1","title":"MASTANI","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA striking blend of contemporary elegance and artisanal charm, this black corset dress is adorned with deep crimson handblock-inspired motifs that create a bold yet graceful statement. Designed with delicate shoulder straps and a structured bodice, the silhouette beautifully contours the body while maintaining effortless comfort. The lace-up back detailing adds a romantic, vintage-inspired touch while allowing for an adjustable fit that flatters every curve.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted for evenings that call for understated drama, this piece captures the essence of modern ethnic fusion with a timeless appeal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Virasaa","offers":[{"title":"XS","offer_id":46946171453524,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":46946171486292,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":46946171519060,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":46946171551828,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":46946171584596,"sku":null,"price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/8803\/8484\/files\/1-23.png?v=1780662793"}],"url":"https:\/\/virasaa.co.in\/collections\/new-arrivals.oembed","provider":"Virasaa","version":"1.0","type":"link"}